{"success":true,"filters":{"role":"marketing","firstWedge":null,"type":null,"tool":null,"search":null},"summary":{"labs":1,"comparisonTypes":1,"firstWedgeRole":null,"comparedToolSlots":4,"evaluationDimensions":5,"managerEvidenceArtifacts":4,"typeCounts":{"creative_generation":1}},"labs":[{"id":"tool-comparison-lab-marketing","role":"marketing","roleLabel":"Marketing","productLine":"AIducation for Marketing","firstWedge":false,"academyPath":"/ai-training/marketing","type":"creative_generation","labName":"Marketing Creative generation lab","workSituation":"Product launch copy","decisionQuestion":"Which AI tool should a marketing learner use for product launch copy, and what verification proof should be required before the output is used at work?","comparedTools":[{"slug":"midjourney","name":"Midjourney","category":"image_generation","bestFit":"Explore campaign, classroom, brand, or concept visuals before human creative review.","useWhen":"Marketing, Small Business, Teachers","avoidWhen":"Avoid when factual accuracy, exact text, usage rights, or brand/legal approval are unresolved.","verificationRisk":"Brand/legal review needed","evidenceOutput":"Marketing Midjourney comparison notes, final recommendation, verification checklist, and reusable workflow artifact."},{"slug":"gemini","name":"Gemini","category":"ai_assistant","bestFit":"Research, summarize, and draft in Google-connected or multimodal marketing workflows.","useWhen":"Students, Teachers, Operations","avoidWhen":"Avoid when Workspace permissions, source freshness, or web summaries cannot be checked.","verificationRisk":"Requires source checking","evidenceOutput":"Marketing Gemini comparison notes, final recommendation, verification checklist, and reusable workflow artifact."},{"slug":"chatgpt","name":"ChatGPT","category":"ai_assistant","bestFit":"Draft, role-play, explain, and improve marketing work when the learner can provide constraints.","useWhen":"All roles, Prompt labs, Scenario practice","avoidWhen":"Avoid when confidential data, unverified claims, or regulated decisions would be pasted without approval.","verificationRisk":"Can hallucinate","evidenceOutput":"Marketing ChatGPT comparison notes, final recommendation, verification checklist, and reusable workflow artifact."},{"slug":"claude","name":"Claude","category":"ai_assistant","bestFit":"Review longer documents, policies, decisions, and nuanced marketing artifacts.","useWhen":"Legal, HR, Product","avoidWhen":"Avoid when the learner cannot provide source material or a human reviewer for high-stakes conclusions.","verificationRisk":"Needs verification","evidenceOutput":"Marketing Claude comparison notes, final recommendation, verification checklist, and reusable workflow artifact."}],"evaluationDimensions":[{"name":"Role fit","weight":25,"prompt":"Does this tool match the actual work situation and user?"},{"name":"Verification","weight":25,"prompt":"Can the learner check facts, calculations, sources, code paths, or policy boundaries?"},{"name":"Data safety","weight":20,"prompt":"Can the learner use the tool without exposing sensitive data or violating company policy?"},{"name":"Workflow evidence","weight":20,"prompt":"Does the tool produce reusable proof that a manager can inspect?"},{"name":"Speed to value","weight":10,"prompt":"Can the learner apply the tool quickly without skipping review?"}],"labSteps":[{"order":1,"title":"Frame the job","output":"Define the marketing workflow, source material, user, policy constraints, and success criteria."},{"order":2,"title":"Run the comparison","output":"Try the same bounded task across the compared tools and capture output quality, risks, and missing evidence."},{"order":3,"title":"Score tool fit","output":"Grade each tool against role fit, verification, data safety, workflow evidence, and speed to value."},{"order":4,"title":"Choose the workflow","output":"Recommend the approved tool path for product launch copy and explain the fallback option."},{"order":5,"title":"Save proof","output":"Attach the prompt, tool outputs, verification notes, final artifact, and manager coaching signal."}],"scoringRubric":["Tool recommendation is tied to the real work situation, not tool popularity.","Sensitive data, source quality, permissions, and approval boundaries are named.","The learner compares output quality with the same task across tools.","The final workflow includes a verification checklist and reusable artifact.","The manager can see what changed between AI output and approved work."],"managerEvidence":["Marketing tool-fit scorecard","Approved primary tool and fallback tool recommendation","Verification notes for weak or risky output","Saved prompt, final artifact, and coaching priority"],"exportArtifacts":["Tool comparison scorecard","Workflow recommendation memo","Verification checklist","Manager coaching note","Portfolio-ready tool evidence"]}]}